Adaptation Strategy of the U-EENI

U-EENI University Project

Educational Adaptation Strategy to Markets and Internationalisation of the U-EENI University

The U-EENI University addresses to the global market. Any student from any country in the world can enrol in the University U-EENI. However, despite the globalisation of the economy and business, and especially on higher education, the University U-EENI should be able to adapt regionally or locally to the realities and particularities of each region or country.

Therefore, the U-EENI University applies a GLOCAL (Global + Regional + Local) internationalisation strategy. This strategy involves the implementation of various actions that allow adapting the global training offer to different regions of the world or particular countries with a high potential.

The ability of adaptation of educational programs to each market (Traditional University and U-EENI University).

Adaptation to each country U-EENI University

University Knowledge Education

It is important to note that this regionalization strategy is based mainly on the international experience of more than 20 years, primarily in Africa, Latin America and the Middle East, acquired as EENI (School of International Business).

Although this policy is complex, since this is the world, we wanted to summarise these main features.

The pillars of the strategy of adaptation and internationalisation and regionalization

1. Creation and inclusion of regional and subregional subjects in the training offer.

Example: “The West African Monetary Zone”, common to all students in Gambia, Ghana, Guinea, Liberia, Nigeria, and Sierra Leone (Sub-region: West Africa)

West African Monetary Zone

2- Academic offer adapted locally (to each country).

The U-EENI University has defined and prepared 180 countries adaptation profiles

  1. Example of the adaptation for a Nigerian Student

3- Incorporation of professors from the region/country

U-EENI Professors

The academic structure of the U-EENI University, formed by regional universities and global and local knowledge networks, facilitates the incorporation of professors from any country, and the generation of local information.

For example, the African Affairs Department is organised regionally, and for each African region depends on the 54 African countries:

Department African Affairs

4- Empowerment of regional languages (Swahili, Hindi, Russian, Arabic...) in tutorials, exercises, thesis, and dissertations

The U-EENI University wishes to collaborate with the empowerment of the local languages of the regions in which we have students, as well as the use of the linguas francas in regional business.

Our experience indicates that for example, a Saudi Arabian student can master English to study the subjects, and even he can contact with other teachers and students. However, he/she may have serious difficulties in writing a thesis in English, since the Arabic is his mother tongue. For these groups, the U-EENI University will offer teachers and tutors who dominate Arabic. Also, for some of this linguas francas, the U-EENI University has developed several subjects in these languages. In the following example, we can see an example of a subject related to the Tanzanian economy in Swahili.

Students Swahili

5- Regional and local university websites in the main regional languages.

The U-EENI University has local websites in several regional languages:

  1. Arabic (U-EENI جامعة)
  2. Chinese (U-EENI 大学)
  3. Swahili (U-EENI Chuo Kikuu)
  4. Hindi (U-EENI विश्वविद्यालय)
  5. Spanish (Universidad U-EENI)
  6. French (Université U-EENI)
  7. Portuguese (Universidade U-EENI).
  8. ...

An example of the web in Arabic (

U-EENI in Arabic

6- Inclusion of religious and civilising variables.

The strategy of adaptation and internationalisation includes religious-civilisation variables (i.e., respect for the ethical principles and the analysis of their influence on the way of doing business), as well as the identification of twenty-two sub-regions of different economic areas (African, Western, Islamic, Buddhist, Sinic, Hindu).

Civilisations and Religions

One of the pillars of our model of global ethics is the principle of Harmony of Religions (respect) which guarantees us an interreligious positioning.

Harmony of Religions

7- Regional Scholarships Policy

For more than 15 years, the EENI (Global Business School), the future U-EENI University, has offered scholarships for students with low purchasing power in Africa, Latin America, Asia or the Middle East. Scholarships are awarded regardless of race, sex, religion or political beliefs of future scholars. All scholarships have been financed exclusively with our funds.

In regions of conflict or war (South Sudan, Libya, Syria, Iraq) scholarships tend to be larger.

Women, especially in Africa and the Middle East, are a priority for the U-EENI University scholarship policy.

Scholarships page in the EENI training portal.

8- Creation of Regional Business Councils of the University formed by prominent businessmen and philanthropists of the region.

The U-EENI University is creating five regional councils of businessmen and philanthropists from Africa, Europe, Asia-Pacific, America, and the Muslim countries. The Regional Councils depend on each department of the U-EENI University.

Its main mission is to guide in the long-term on the strategic direction of the department to which they belong, and therefore in the overall strategy of the U-EENI University.

9- Creation of Regional Alumni Councils.

With the same philosophy, five Regional Alumni Councils are being created in the same regions. These Alumni Councils have two objectives:

  1. Guiding to the medium-term on the strategic direction of the department.
  2. Potentiate the regional activities between alumni

10- Development of Strategic Alliances with the main Institutions Related to Business.

In all areas of knowledge that are not the “core business education” of U-EENI University, strategic alliances are being established with those organisations related to international business and companies from all over the world that generate this information.

11- Development of Educational Alliances with Local Universities

The U-EENI University wishes to work together with educational institutions from around the world in blended e-learning programs related to international business. The EENI's experience in this alliances allows us to take advantage of the synergies created by institutions in America, Europe, or Africa.

Master in Foreign Trade Burkina

Educational partnership with the University of Ouagadougou (Burkina Faso): ceremony of delivery of diplomas of the master's degree (blended e-learning)

12- A Regional Campus of the University and Creation of a Local University.

In the short/medium-term, the U-EENI University contemplates the opening of a regional university in Africa and Latin America. In the long term, a regional university will be opened in Asia (in principle in India).

India is considered as a strategic market for the U-EENI University, only by opening a regional university it will be possible to access to one of the largest markets of higher education in the world. The Indian government itself recognises that it will not be able to guarantee access to higher education to more than 100 million Indians.

13- Regional Accreditations, such CAMES in Africa (whenever feasible)

These last two items (12 and 13) are only contemplated for the regions considered strategic for the U-EENI University: Africa, Latin America, the Middle East, and Asia.

Adaptation Strategy to each country/market

Given the significant effort of regionalization of the U-EENI University, this strategy is carried out in different phases.

The University U-EENI considers five geographic areas (Europe, Africa, America, Asia-Pacific, and the Middle East) and its twenty-two sub-regions as the main criteria for defining target regions.

Europe (3)

  1. Countries of the European Union
  2. The European Free Trade Association (EFTA) Countries
  3. Other European Countries

America (6)

  1. The MERCOSUR countries and Chile
  2. Countries of the Andean Community
  3. Central American Countries
  4. Mexico
  5. The United States and Canada
  6. Caribbean Countries

The Middle East (2)

  1. Countries members of the Gulf Cooperation Council (GCC)
  2. Non-GCC countries

Africa (5)

  1. The Maghreb
  2. East Africa
  3. Central Africa
  4. West Africa
  5. Southern Africa

Asia-Pacific (6)

  1. Countries of the Association of Southeast Asian Nations (ASEAN)
  2. India
  3. China
  4. Central Eurasia
  5. Other Asian countries
  6. Oceania

For each country, it will also take into account its membership to any of the seven civilisations/economic-religious spaces and 26 sub-regions identified.

Also, these criteria will define the level of content adaptation to each country or region, i.e., the inclusion of “local” or “regional” subjects, which will be allocated to each training program.

Spanish Estrategia French Strategie Portuguese Estrategia

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