Win-Win Lifelong Relationships with Alumni
Problem - Low Alumni Loyalty by the traditional universities
Solution: create win-win lifelong relationships with alumni. Concept of EENI e-Community
How?
Implementing an Alumni e-Community.
“U-EENI With you Forever.”
EENI loyalty strategy through the e-community is structured in three axes:
- Alumni promotion and development
- Networking between alumni
- Collaboration with the University (Mentors, volunteering, ambassadors, donations...)
Potential of a global network specialising in international business
- EENI Alumni working in International Business and Foreign Trade worldwide
- Trusted Network. All participants have studied at EENI (Alma Mater)
- WIN-WIN: benefits for alumni, companies, EENI, and for Society.
- Feed-back
- EENI: 4,000 Students around the world
Current global situation (University, loyalty)
- Low degree of loyalty by the traditional universities (and less at a global level)
- Null capability of Creating Shared Value
- Inability to create long-term win-win relationships.
- Loss of information flows, prescribers...
- Students are increasingly demanding more win-win relationships
- Disconnection with the real world
- Increasing cost to attracting new students.
Comparison of the alumni loyalty capacity between a Traditional, Elite University and EENI
EENI Global Business School American students
... In Africa...
...In
Muslim Countries...
In Europe
Comunidad
E-Communauté
des alumni
Comunidade
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